Press Release

Feed hungry children instead of milking virtual cows.

 

PR Agency: ZIELGRUPPE.NET GmbH | 21.02.2011
Press release from: The Selfservice Company

"Nina" is the first virtual assistant on Facebook that offers users the opportunity to ask questions directly and at the same time to take care of problems in the real world.
The Selfservice Company developed the widget for UNICEF pro bono to initiate sustainable aid for children. The virtual assistant emerges in a place where usually virtual farms and cities compete for our attention. Until now, this customer-oriented technology existed only on the websites of less progressive companies.

"Hi, I'm Nina!
Would you like to help making 2011 a good year for children around the world? In the UNICEF Shop you can choose urgently needed aid supplies and help children in need. "

This is how Nina welcomes the visitor after the widget has been integrated on their Facebook page and she directly proposes global aid projects.
Water? Education? Diet? Health? Nina answers all questions competently, provides information and displays a variety of donation opportunities. All products of the UNICEF Shop are embedded in Nina by an image bar with mouse-over and can be selected immediately on Facebook. The product can be selected by clicking on it and is then directly put into the shopping basket of the UNICEF Shop. Convenience was not the only priority in the application development but also the protection of sensitive data; the payment and the input of personal information takes place at the secured pages of the UNICEF Shop.

This ground-breaking step towards a new generation of donors and their habits has been made possible by the technology of the market leader in online customer contact The Selfservice Company. Their dialogue managers already answer 60 million customer questions annually with a hit rate of over 90%.

The company sees its role not only in improving the virtual communication, but it also raises its own social responsibility by supporting non-profit organizations.

This has also been the stimulus for this project in cooperation with UNICEF Germany, where Facebook users become UNICEF Ambassadors and multipliers of the donation shop.

"We are pleased to leverage our successful technology to motivate people to inform themselves about aid projects and to increasingly donate. And along the way we have developed a world debut! Everyone talks about doing something in social media, but what? We show a new slim design for an online Shop with a consultation on Facebook. We have implemented it here in the charity sector to collect donations. But that is quite transferable to commercial projects, "said CEO Dirk Jan Dokman.

If you would like to know about Nina and the UNICEF projects, please visit http://apps.facebook.com/unicefchat.

The Self Service Company is a rapidly growing company with offices in Germany, the Netherlands and the UK. Last Year the renowned IT market research institute Gartner declared The Selfservice Company to one of the Cool Vendors and thus manifests the fact that companies that want to develop an edge in customer service cannot look passed The Selfservice Company.

Customers of The Self Service Company are for instance E. On, OTTO, Essent, Reader's Digest, KPN, Rabobank, Wehkamp and Staples.

More information on www.selfservicecompany.co.uk